What is Author-ity?
- Be the Recognized Expert.
- Be the Authority.
- Get the Media and Speaking Invitations.
One person bought the book.
Another read the book.
Then there’s the one who wrote the book.
Which are you?
The person who writes the book is the recognized expert on the subject and in the field, and gets the invitations to speak, to go on TV and radio shows, and is sought out for expertise. Be that person. Be the recognized authority. Write and publish your book — with the help of your ghostwriter.
- Why do a few businesses and careers grow while the majority do not?
- What do the top few have in common?
- They focus on ‘Authority Marketing.’
- They recognize a fundamental principle: the more doors their business opens, the more people will walk through that door to become a customer.
Watch this 78 sec video to learn how your book helps you become the Authority.
def: power to influence or command thought, opinion, or behavior
Many thanks to my ghostwriter and biographer, James Thompson. James interviewed me for a few days, and the interview was comfortable, reflective and pleasant. His questions to elicit details and information about my life and career were intelligent and insightful. He was respectful and friendly—a consummate professional in every possible way. He helped me organize the events and experiences of my life and write my story in an intriguing and impactful manner. I highly recommend James to anyone looking for a writer to capture the essence of their life and career. He is first rate.
Jack S. Parker,
Executive Officer, Vice-Chairman of Board of Directors, Director,
The Author-ity Marketing System
How can you open more of the right doors?
Authority Marketing: the strategic process of systematically positioning a person or an organization as the leader and expert in their industry, community, and marketplace, to exercise overpowering influence over all competitors.
Let’s dissect the definition.
Strategic process: creating a deliberate plan, executed over time. Authority Marketing requires a carefully defined blueprint, implemented methodically, over a period of time. Authority is gained patiently, and with deliberate intention.
Systematic positioning: implementing your plan to provide the most effective ROI (return on investment). That means focusing your efforts on your business’ prime radius, ensuring you are known in that radius’ media channels.
Exercise overpowering influence over all competitors: you and your company are the first names that come to mind with prospects. You wrote the book on the subject. If prospects think you know more than the competition, you win the business. If prospects trust you more than the competition, you win the business.
When competing in a crowded marketplace, industry or community, it’s all about the influence that you and your business have over your competition to magnetically pull prospects.
Becoming a recognized authority in your field provides you with an unfair advantage by immediately positioning your business or career above your competitors. Authority opens doors.
Did You Know?
Authority Can Be Created
Every entrepreneur, leader and professional should appreciate this truth: Authority does not happen accidentally. No; it is created deliberately. Authority is often established by educational and professional achievements, awards, professional licenses, certifications, designations and experience.
While you are plodding along trying to build your own semblance of Authority for yourself or organization, a few others are blowing past you, receiving the opportunities you seek, for no apparent reason.
Be the one who finds a sudden burst of recognized Authority.
Although this sudden burst of “Super Authority” seems sudden to many, in reality, it’s the product of your deliberate actions. You’ve positioned yourself in a broad range of effective marketing campaigns, using “unfair” advantages to outflank and outdistance your competition.
In fact, Authority can be, and often is created by public relations efforts.
The same can happen for you — starting today.
What is the Best Foundation of Authority?
Be the one who wrote the book on the subject.
Nothing builds authority faster than being the author of ‘the book’ on the subject. To build authority, celebrity and expertise, your book will read and look as good as any you can find in a major bookstore or on Amazon.
The Author-ity Marketing System
Branding & Omnipresence
To be seen as the Authority, you must have a larger-than-life brand and be everywhere. Branding is your logo, look and feel, color palette, website, collateral materials. Omnipresence is deploying those assets to show up in many places. If you don’t already have these things, we can get it all in place for you.
Authorities constantly publish useful content for their consumer public. The content should come in multiple forms and multiple sizes. Content marketing includes articles, books, blogs, podcasts, whitepapers, and more.
PR & Media
Being interviewed and featured in the news — radio, television, print, and online — is the fastest way to build credibility for an individual or an organization. When consumers see “As Seen On,” it immediately builds confidence and trust.
When speaking, you are automatically seen as an authority by the audience. Speaking can create income streams through speaking fees, book and product sales, and leads generated from the audience you spoke to.
Results of the Author-ity System
As the authority in your field, your business will attract higher quality and quantity leads. Authority provides a magnetic pull, creating interest in place of resistance. Given the choice, consumers prefer to select the person and business with the highest authority, celebrity, and expertise.
No Trust = No Sale. If prospects don’t trust you and your business, they will not buy. If you look like every other company in your industry, they will see you as one of many, and buy at the lowest price. Authority builds credibility and believability. Authority puts you in a category of one.
Customer Retention & Referrals
Keeping customers and having them refer friends and family is paramount to business success. To do this, you must be a person of outstanding authority whose observations are accorded instant respect and advice is almost treated as a command. You must be a person customers are intrigued with, impressed by, and proud to talk about. This is Author-ity Marketing.
I help busy entrepreneurs, CEOs, and professionals write and publish a book to become the go-to Authority in their field.
I am also a certified partner at Keap / Infusionsoft, the premier online automated marketing and CRM system in the world.